COOKIE POLICY

Last Update: May 2024.

This Policy applies on our website (https://www.senior.com.br) and describes how we collect and use this information, as well as the option we have through the use of technologies called “cookies” and similar technologies ( such as pixels, local storage and cookie sets).

In this document, we will explain how we collect information through existing cookies on our site, how we use it and why it is necessary to store these cookies.

If you wish to maintain certain cookies on our platform, it is important that you take steps to prevent or interrupt certain elements of functionality on our website

To facilitate your understanding of the use of these technologies, we explain below some existing features on our website.




WHAT ARE COOKIES?

A cookie is a small file in text format that exists on websites while you browse the platform. Cookies are processed and stored by your browser. By themselves, cookies are harmless and perform important functions on the website.

Cookies can also be easily viewed and deleted by the user, using the functions of each browser. Some of the cookies we use may be associated with your account (including information about your account, such as your email address, for example).

HOW WE USE COOKIES

Your data is processed through the following cookie categories:

  • Essential Cookies

These cookies are essential for the normal functioning of our platform. It allows users to navigate our website and use all its functions, without necessary elements, our platform will not work correctly and we may not be able to offer the functions associated with it.

  • Analysis Cookies

The purpose of these cookies is to help you understand the performance of our digital platform, measure your audience, check the browsing and interaction habits of users of our website and how they visit, thus helping to improve the performance of our website .

For example, these cookies tell us how many people use a certain resource and its level of popularity, or if those people open an email we sent.

  • Personalization Cookies

These cookies allow our digital platform to store user options (such as user name, language or region) to offer a personalized experience without having to complete it again.

  • Marketing Cookies

They are used to display relevant ads to users on our digital platforms or on partner sites, and to understand whether users who view ads visit our digital platforms after seeing the ads. Advertising cookies can also be used to identify possible searches that users make on our digital platform and, based on these searches, offer users relevant advertisements based on their interests. These cookies help measure the effectiveness of advertising on our website.

Information can also be collected through the use of pixel tags, which can be shared with third parties who directly support the promotional and development activities of our website. For example, information related to the use of our website can be shared with third parties (such as advertising agencies) so that we can better target advertising banners and our website.

Duration

  • Section Cookies – These cookies only expire temporarily when you use the browser (or when the section ends).
  • Persistent Cookies – This category reaches all cookies that remain on your hard drive until your browser erases them, depending on the cookie’s validity period. All persistent cookies have a validity lock recorded in their code, but their duration may vary.

Provenance

  • Primary Cookies – As the name indicates, primary cookies are introduced on your device directly by the website you are visiting.
  • Third Party Cookies – These are cookies introduced on your device, not by the website you are visiting, but by third parties such as an advertiser or an analytical system.

These are the main ways to classify cookies, although there are cookies that do not fit perfectly into these categories or can be classified for several categories.

HOW CAN YOU CONTROL OR DELETE COOKIES Most Internet browsers are configured to automatically accept cookies. However, you can change the settings to prevent the use of cookies or to notify you when cookies are sent to your device.

Your browser may offer a cookie option. For example, most browsers allow usted to block “third party cookies”, which are cookies from sites other than the site you are visiting. These options vary from browser to browser. Check your browser settings for more information.

The user can manage their cookie preferences through their browser.

It is important to remember that, if you deactivate or eliminate our cookies, not all functions of our website can be used normally. For example, it is possible that you cannot access certain areas of our site or you will not receive personalized information when you visit it.

If you use other devices to view and visit the site (for example, computers, smartphones, tablets, etc.), you must configure each browser on each device to suit your cookie preferences.

WHICH COOKIES DO WE USE? The Senior website uses the cookies described below:

COOKIES USED AND RESPECTIVE PURPOSES

We present continued, detailed information on the use of certain cookies used on our digital platform, as well as the purpose of the processing of these data:

COOKIE NAME

DOMAIN

TYPE

DESCRIPTION

DURATION

_clck

.clarity.ms

statistics

The Clarity User ID and preferences, unique to that site, persist in the browser. This ensures that behavior on subsequent visits to the same site will be attributed to the same user ID.

1 year

_clsk

.clarity.ms

statistics

Connects multiple pages viewed by a user into a single Clarity section capture.

1 second

CLID

.clarity.ms

statistics

Identifies the first-time Clarity saw this user on any site using Clarity.

1 year

cf_clearance

.cloudflare.com

functional

Clearance Cookie stores the proof of challenge passed. It is used to no longer issue a challenge if present. It is required to reach an origin server.

1 year

__cf_bm

.cloudflare.com

necessary

It is part of Cloudflare’s bot management service and helps manage incoming traffic that matches the criteria associated with the bots.

29 minutes

elementor

.elementor.com

necessary

Stores section data and visualization configuration in the Elementor plugin, used to create page layouts in WordPress.

Permanent

_fbp

.facebook.net

marketing

Used by Facebook to offer a history of advertising products, such as real-time offers from third-party advertisers

90 days

lastExternalReferrer

.facebook.net

marketing

Detects how the user reaches the site by recording the last URL address accessed by them.

Permanent

lastExternalReferrerTime

.facebook.net

marketing

Detect how the user reaches the site by recording the last URL address they accessed.

Permanent

rock-popupcookie

.gkofrete.com.br

necessary

Popup opening control on the gkofrete website

1 day

nitroCachedPage

.globaltec.com.br

necessary

Provide load balancing functions.

Session

NitroPack:NPTelemetryMeta:lastpv

.globaltec.com.br

necessary

 

Permanent

NitroPack:pv

.globaltec.com.br

necessary

 

Permanent

NitroPack:nitroDeviceSpeed

.globaltec.com.br

necessary

 

Permanent

NitroPack:visitorJourney

.globaltec.com.br

necessary

 

Permanent

NitroPack:visitorId

.globaltec.com.br

necessary

 

Permanent

ApdoptVisitorId

.goadopt.io

necessary

AdOpt’s own cookie (original) responsible for storing the visitor’s anonymous identifier and value used to guarantee the operation of the AdOpt Tag in browsers that do not support third-party cookies.

2 months

AdoptConsent

.goadopt.io

necessary

Third party cookie responsible for storing visitor consent

2 months

AdoptGD

.goadopt.io

necessary

Used to check the domain and subdomain of consent

1 second

VisitorId

.goadopt.io

necessary

Generated at the moment the user accesses the site, it is responsible for storing visitor information and guarantees that their consent if they access different sites that have the same cookie warning. This cookie is only activated on sites that have functionality from multiple sources. For more information, get in touch with us.

60 days

test_cookie

.googleadservices.com

marketing

Cookie used by Google for testing.

14 minutes

IDE

.googleadservices.com

marketing

Used to generate segmented audiences and profiles for programmatic advertising campaigns in communication media.

13 months

VISITOR_INFO1_LIVE

.googleadservices.com

marketing

Google cookie to validate user information.

180 days

NID

.googleadservices.com

marketing

Registers a unique identification that identifies the return of a user’s device. The ID is used for targeted advertisements.

183 days

rc::a

.googleadservices.com

necessary

Analyzes the user’s behavior and, depending on their level of suspicious activity, offers a test to validate that they are human. This test could be the “I’m not a robot” house or the selection of images.

Permanent

rc::f

.googleadservices.com

marketing

to read and filter requests from bots.

Session

rc::d-#

.googleadservices.com

marketing

Registers a unique ID that identifies a returning user’s device. The ID is used for targeted ads.

Permanent

_gcl_au

.google-analytics.com

statistics

Used by Google to monitor the effectiveness of advertising on sites using its services, the first cookie for functionality, collects information on ad clicks and stores it in a first-party cookie so that conversions can be attributed outside the home page.

90 days

_ga

.google-analytics.com

statistics

Record and count page views for Google

400 days

_gid

.google-analytics.com

statistics

Storing and counting pages viewed for Google

1 day

_gat

.google-analytics.com

statistics

Used to monitor the number of requests from the Google server when using Google Tag Manager

1 second

_ga_{site_id}

.google-analytics.com

statistics

ID used to identify users

400 days

_gat_UA-#

.google-analytics.com

statistics

Cookie used by Google to track certain user actions on a specific page

1 second

_gd#

.google-analytics.com

necessary

 

1 second

_gat_gtag_UA_#

.google-analytics.com

statistics

Used to monitor the Google server request number using the Google Tag Administrator

1 second

_hjSessionUser_{site_id}

.hotjar.com

marketing

It is defined when a user accesses a page for the first time.

Allows persistence of the Hotjar user ID, which is unique to that site. Hotjar does not track users across different sites.

Ensures that data from subsequent visits to the same site is linked to the same user ID.

1 year

_hjSession_{site_id}

.hotjar.com

marketing

Stores data from the current session.

It guarantees that subsequent requests from the session window are linked to the same session.

30 minutes

_hjTLDTest

.hotjar.com

marketing

We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails.

This allows us to try to determine the most generic cookie path used, instead of the page host name.

This means that cookies can be shared between subdomains (when applicable).

After this verification, the cookie is deleted.

Session

__hssrc

.hs-analytics.net

marketing

Whenever HubSpot changes the session cookie, this cookie is also set to determine whether the visitor has restarted their browser.

If this cookie does not exist when HubSpot manages cookies, it is considered a new session.

It contains the value “1” when present.

Session

__hssc

.hs-analytics.net

marketing

This cookie accompanies the sessions.

It is used to determine whether it is necessary to increase the session number and closing records and time in the __hstc cookie.

It contains the domain, the viewCount (increments each pageView in a session) and the closing record and start time of the session.

29 minutes

__hstc

.hs-analytics.net

marketing

The main cookie for tracking visitors.

It contains the domain, the hubspotutk, the record of the close and initial time (first visit), the last record of close and time (last visit), the record of close and current time (this visit) and the session number (if increments for each subsequent session).

180 days

hubspotutk

.hs-analytics.net

marketing

This cookie tracks the identity of a visitor. HubSpot is used when sending the form and is used when deduplicating contacts.

Contains an opaque GUID to represent the current visitor

180 days

_cfuvid

.hubspot.com

marketing

This cookie is set by HubSpot’s CDN provider due to cost limitation policies

Session

li_gc

.linkedin.com

marketing

Used to store human consent for the use of cookies with non-essential purposes

6 months

li_sugr

.linkedin.com

marketing

To store and track the identity of a visitor

3 months

bcookie

.linkedin.com

marketing

Browser Cookie identifier to uniquely identify devices that access LinkedIn to detect abuse on the platform.

1 year

lidc

.linkedin.com

marketing

Used by the LinkedIn social network service, to facilitate datacenter selection.

24 hours

UserMatchHistory

.linkedin.com

marketing

These cookies are installed by LinkedIn for advertising purposes, including: tracking visitors so that more relevant advertisements can be presented, allowing users to use the “Apply with LinkedIn” or “Login to LinkedIn” functions, etc. .

1 month

AnalyticsSyncHistory

.linkedin.com

marketing

Used to store information about the time at which a synchronization with the lms_analytics cookie occurred for users in the Designated Countries.

1 month

bscookie

.linkedin.com

marketing

Used to remember that a connected user is verified by two authentication factors.

1 year

mega_session

.mega.com.br

necessary

Login session cookie

2 hours

nvgTLD

.navegg.com

marketing

 

Permanent

nvg{site_id}

.navegg.com

marketing

 

Permanent

nvgpersona{site_id}

.navegg.com

marketing

 

Permanent

nvgcnfg{site_id}

.navegg.com

marketing

 

Permanent

__trf.src

.rdstation.com

marketing

Tracks the traffic source to a website, storing information such as the reference URL or codes to track the UTM, which helps analyze the performance of marketing campaigns and optimize traffic targeting strategies.

365 days

rdtrk

.rdstation.com

marketing

Save the list of all pages the visitor has accessed within your domain, even before conversion (only for accounts with Lead Tracking access).

1 year

seniorCloudModal

.senior.com.br

necessary

Do not want to display the Senior Cloud popup again

1 day

senior_font_size

.senior.com.br

necessary

Accessibility control for page size adjustment

7 days

neuroleadUser

.senior.com.br

necessary

 

Permanent

lastNotificationViewedText

.senior.com.br

necessary

 

Permanent

muc_ads

.t.co

marketing

This cookie is for advertising

400 days

personalization_id

.x.com

marketing

Unique value with which users can be identified by Twitter. Collected information is used to personalize Twitter services, including Twitter trends, stories, ads and suggestions.

400 days

YSC

.youtube.com

marketing

Youtube cookie used to track interaction with embedded videos, recording statistics and user behavior to improve the viewing experience.

Session

VISITOR_PRIVACY_METADATA

.youtube.com

marketing

Stores the user’s cookie consent state for the current domain.

180 days

yt.innertube::nextId

.youtube.com

marketing

It records a unique ID to keep statistics on which YouTube videos the user has watched.

Permanent

ytidb::LAST_RESULT_ENTRY_KEY

.youtube.com

marketing

Stores the user’s video player preferences using an embedded YouTube video.

Permanent

yt.innertube::requests

.youtube.com

marketing

It records a unique ID to keep statistics on which YouTube videos the user has watched.

Permanent

yt-remote-device-id

.youtube.com

marketing

This file stores the user’s video playback preferences for embedded YouTube videos.

Permanent

yt-remote-connected-devices

.youtube.com

marketing

Logs the user’s video player preferences when watching YouTube videos.

Permanent

VISITOR_PRIVACY_METADATA

.youtube.com

marketing

Stores the user’s cookie consent state for the current domain.

180 days

YSC

.youtube.com

marketing

Youtube cookie used to track interactions with embedded videos, record statistics and user behavior to improve the viewing experience.

Session

PHPSESSID

 

necessary

PHPSESSID – The PHPSESSID cookie is native to PHP and allows websites to store serial status data. It is used to establish a user session and to pass status data through a temporary cookie, which is commonly called a session cookie (it expires when you close the browser).

Session

shield-notbot-nonce

 

necessary

For all visitors and users, a temporary cookie is used to provide a nonce value for the NotBot system. This cookie is used to overcome limitations imposed by WP page caching plugins that don’t allow the updating of on-page nonce values. We send the nonce value via a cookie to ensure the client has access to the latest, valid nonce. Again, this cookie doesn’t track anything or is linked to any users or visitors. It simply provides data required by the NotBot system to complete requests successfully.

15 seconds

icwp-wpsf-notbot

 

necessary

This cookie stores the “state” of a visitor, in other words, if it is registered as “not a bot”. It doesn’t collect or store any visitor information, it doesn’t “track” the browser’s activity, or the details of the visitor’s browser in any way. Its presence simply indicates that the visitor has indicated to the site that it is not a bot.

9 minutes

_GRECAPTCHA

 

necessary

Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis, avoiding spam.

180 days

XSRF-TOKEN

 

necessary

Prevents CSRFPT attacks.

2 hours

If you have any questions about cookie management on our organization’s digital platforms, please get in touch with our Processing Officer using the following contact methods:

Name: Jean Carlo Correa Gomes | Vanessa Cristina Westarb Email: atendimento@senior.com.br

For more information about how we treat personal data, see our Data Privacy and Protection Policy, available here.

Desenvolvido por Guide

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